Even companies like MicroSoft are sponsoring MMA, as can be seen by this quote;
But when the referee raised Rashad Evans’s hand after a victory last September, Mr. Evans was not wearing a shirt bearing the logo of one of the sport’s niche apparel brands like Sprawl or Tapout. Instead, on his shirt appeared a mug shot of Bill Gates, taken after the future billionaire was arrested for a traffic violation in 1977.
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